Diamonds are a beautiful, durable stones with unique properties only uses lab-grown diamonds for both ready-made pieces as well as custom engagement rings. Their direct-to consumer model eliminates middlemen, allowing them to offer the best prices for high-quality-cut laboratory diamonds.

The History Of Diamonds

Diamonds are a beautiful, durable stone that has unique properties. They have been prized by mankind throughout history. From denoting power, status and loyalty to symbolising unbreakable love, the diamond has come to represent so many facets of life.

Today, diamonds are mined in about 25 countries with major producers including Australia, Botswana, Russia, and Congo Republic. The majority of the world’s diamonds are still found in Africa, and they remain the most popular source for gem quality diamonds. This explains why so many of our diamond pieces are inspired by the continent’s rich cultural heritage.

In the mid-20th Century, De Beers’ iconic advertising campaigns transformed the way we see this amazing gemstone. At this point, the diamond became a sign of commitment and inspired the tradition of giving an engagement ring. The name “diamond” is derived by the Greek word adamas for unbreakable. This lends itself well to the idea that marriage is an everlasting relationship.

The Cs

Diamond jewelry has an intrinsic beauty that comes from a diamond’s unique light reflections. To maximize this brilliance a diamond must be well-cut, and of high quality. Diamonds are graded on a standard scale by experts that includes the 4Cs – clarity, color, carat weight and cut. This system provides consumers with a quantitative description of the quality of a diamond, allowing them to distinguish between high-quality and low-quality gemstones and determine if a particular piece worth its price tag.

Clarity is a measure of a diamond’s purity, or absence of inclusions and blemishes. A clean diamond is more valuable than one with a lot of inclusions. This is because the eye cannot distinguish a single flaw on its own, and a clear diamond’s brilliance is enhanced by the fact that it is so pure.

Color is the hue of a diamond, which can range from warm yellow to icy-white. The more a diamond is closer to the colorless range of grading (grade D), then the rarer it will be. A colorless stone is thought to be more pure and beautiful, but many people also find a diamond with a yellowish tint attractive.

The final C is cut, which refers to the skill of the diamond cutter in fashioning a diamond into its current form. It is also the factor that most dramatically impacts a diamond’s beauty, as it determines how light reflects and disperses within the gem. A well-cut stone is radiant and captivating, with a depth that is unmatched.

While it’s important to understand the four Cs, it’s equally important to consider them all in tandem. Without balancing the four elements, you may end up overpaying for certain qualities while not spending enough on others. The goal is a balance of all four Cs, which makes you happy to wear your jewelry.

Carat Weight

The carat is the most important aspect of a stone. The word “carat”, which is derived from an ancient practice, was used to measure gemstones using carob seeds. The seeds are uniform in size and weight and the system was a good way to quickly and accurately determine gemstone weight and value. The term was eventually adopted as a standard unit of measure for diamonds and precious gems. Today, one carat equals 0.2 grams. Carats are often expressed as points. 100 points equals one carat.

The carat weight of a diamond is the easiest of the 4 Cs to compare and understand. Many people believe that a larger carat weight is always better. This is not true. In fact, an oversized diamond with a poor grade of cut may appear smaller than another diamond of the same weight but well-crafted.

We offer lab-created diamonds and natural diamonds of different carat weights so that you can find the perfect piece for your skin tone and facial characteristics. The carat weight is only one factor that determines the beauty and value of a diamond. Other characteristics such as color, clarity, and cut quality are also important.

When you browse through our collection of rings, you will see a number that represents the total carat of the diamonds in the ring. The size of each stone is described by the number of carats used in each setting. You are paying for this when you buy a ring with a certain total carat weight.

When you’re shopping online for a diamond jewelry piece, you will often see the abbreviation CtW, which stands as “carat total weigh.” This is the total combined weight of all diamonds in that piece. Generally, the higher the total carat weight, the more expensive the piece will be.


The setting of a ring holds the diamond in place and prevents it from being damaged. The style of the ring, as well as how visible the stone will be, is also determined by the setting. Some settings allow more sunlight to pass through the diamond, making them more eye catching.

The most popular setting type is the prong setting. This setting uses metal claws to hold the gemstone. They come in different sizes and shapes depending on the shape and size of the gemstone. You can combine them with pave settings to give them extra sparkle.

Bezel settings encircle the diamond with a metal rim, which gives it a very sleek and modern look. This setting is the most secure and therefore suitable for those who work with their fingers. It does, however, limit the amount of light that can pass through the diamond.